home events westside downtown recordings about contact subscribe
     
     
Robin Baker  Use Fun to Grow your Funds  How Entertainment Education can Increase Effectiveness
Steve Halliday  President,  Hothouse Enterprises, Ltd.
next westside
Monteaux's Public House

March 18, 2010     6:30-7:30am
Complimentary Breakfast

rsvp        map
 
Steve Halliday is president of Hothouse Enterprises, Ltd., a literary enterprise that specializes in book editing and collaboration. Steve has co-written books with Tim LaHaye, Luis Palau, Dave & Jan Dravecky, and many others, and is the author of several books himself, including a Gold Medallion winner.

Steve formerly was a senior editor with Multnomah Press and Questar Publishers, and before that was a reporter for two newspapers in southern Wisconsin. He holds a Bachelor of Arts degree in Journalism and Spanish from the University of Wisconsin-Eau Claire and a Master of Divinity degree from Western Seminary in Portland. Steve is a PhD fellow in communication, completing final coursework at Regent University.

Steve and his wife, Lisa live in Portland, Oregon. 		When PricewaterhouseCoopers needed an effective way to teach employees about derivations, it did something that innovative companies around the globe are learning to do: make the experience fun. So PwC created a game about mining in outer space. It worked.

As the industrial rock band Nine Inch Nails got ready to release a new album titled Year Zero, it launched an "alternate reality game" using websites, tee shirts, USB drives found on public bathroom floors, hidden codes on music CDs, and more to drum up interest in its music, as well as to motivate fans to political action. Thousands responded.

Businesses, educators, and social change experts from many fields around the world are increasingly tapping into the power of entertainment to train employees, influence public opinion, change social perspectives, and increase sales. Join Steve Halliday, a business owner and PhD fellow in communication, as he shows how insights from the world of "entertainment education" can help you to increase the effectiveness of your most important messages.
     
     
     
     
     
 ©2009 ProfesionllySpeakng Inc. 6270